Web & Search
Business Website Development
Design decides what a site looks like. Development decides what it can do. We build the forms, integrations, tracking, and custom functionality that turn a website into something the business actually runs on.
What is included
What development covers
Performance and page speed
Optimized images, clean markup, and a build that still loads fast on a phone with average signal.
Forms that go where they should
Submissions routed to the right inbox, the right person, or straight into your CRM instead of one shared address.
Scheduling and booking
Customers book time without the phone tag, connected to the calendar your team already lives in.
CRM and tool connections
The website talks to the systems you already pay for rather than sitting off on its own island.
Analytics and conversion tracking
GA4, call tracking, and ad platform events configured so a lead can be traced back to where it came from.
Custom functionality
Quote calculators, service area lookups, gated resources, client portals: whatever the business genuinely needs.
When this makes sense
When a business needs development, not just design
Your site is a brochure
It describes the business accurately but does not do any work for it.
Information gets retyped
Form submissions are copied by hand into a CRM, a spreadsheet, or a job board.
You cannot tell what is working
Nothing is tracked, so every marketing decision comes down to a hunch.
You need something specific
Off-the-shelf plugins do not match how your business quotes, schedules, or serves customers.
How Heliast approaches it
We build around the process you already have.
Start with the workflow
We map what happens after a form is submitted today, including every manual step nobody mentions.
Build what earns its keep
Each integration is one more thing to maintain, so it has to save real time or capture real revenue.
Test with real data
Forms, tracking, and connections are tested end to end before launch, not discovered broken a month later.
Next step
Tell us what the site should be doing.
Describe the manual steps your team repeats every week. That conversation usually turns into the build plan.
Waco and Central Texas